Caroline Kovas
Caroline joined Pathfinder as the Admissions Director and Head of Marketing/PR in July of 2011. Prior to Traverse City, she lived in New York City while working at The Neighborhood Playhouse as the Alumni Coordinator. Over the course of her tenure, she increased Alumni donations & participation from 15% to 35% and planned Alumni events around the country drawing in new students and rekindling Alumni ties. She was hired as an Account Executive at Leo Burnett in 2007, working with multi-million dollar accounts like Western Union and The Museum of Science & Industry, managing TV, Radio, Print and Web campaigns. She served as the day to day liason between agency and client and also managed the team of internal constituents ensuring on time delivery of creative and strategic plans. Caroline left Leo Burnett when she was hired by the Museum of Science and Industry as a Brand Consultant for their 2009 rebranding efforts. She managed the transition of over 3000 assets as well as the shift in internal brand culture.
In addition to her corporate pursuits, Caroline was also a touring multi-instrumentalist/songwriter who has had the pleasure of sharing the stage with acts like Heart and KC & the Sunshine band. She continues to teach private guitar, songwriting and voice lessons.
Education:
Certificate - Neighborhood Playhouse School of the Theatre Conservatory - 2003
B.A. - Dartmouth College (Hanover, NH) - 2001
Summa Cum Laude Graduate - St. Paul's School (Concord, NH) - 1997
